An "On Hold" System Increases Your Sales
"On hold" messaging should be a major part of your overall marketing program. Most of your customers will never come to your office; however, their image of your company will be significantly formed based on what they hear on the telephone when they call. A professional on-hold system instantly tells the customer you are a professional business. And best of all, the on-hold message system provides over 5,000 opportunities a year to market your specific products and services to people that already know about you ... and have called your company. That produces sales.
Key Points:
Your telephone is the open door to your business! This presentation will cover the following topics:
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Why and when to put a customer on hold.
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Exposure Numbers – Even at 20 calls a day you will produce over 5000 exposures per year!
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Overview of the benefits of having an “on hold” message system.
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What does it take, mechanically, to implement an on hold system.
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Producing the message (details of content, voice talent and music).
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Content of messages (real examples to listen to) and when to change them.
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Should you use your current jingles and/or local talent?
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How much does it typically cost ($375-$795/year).
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The cost of your messaging system can often be co-opted!